Some people like to use celebrities to front their video productions; others use actors and actresses or their staff. All are viable options we have employed before but remember that celebrities are expensive and their fame and personality can dominate at the expense of your message.

Using anonymous but talented actors/actresses is often a better and less expensive option.

Using staff members is also excellent but they will need to be carefully selected and trained in order to perform. The added benefit of using your own staff in terms of morale and personal ownership is well worth it.

Sometimes you want to hear a message direct from the boss. Pieces said direct to camera are not easy for everyone but with training and adequate time good results can be achieved particularly if the speaker is prepared to “ad lib” around bullet point prompts rather than trying to remember a script written by someone else.