We communicate on many levels and it’s not just what we say that counts. How we say it and our body language play a huge role in determining whether we are listened to and believed. Dress and the environment we are speaking in also contribute hugely to our message and how it is received.

In order to come over with credibility it is vital that interviewees feel confident and comfortable. It’s our job to make you look and sound good, and we work hard at making the experience a pleasant one. Our line of questioning is conversational, giving an interviewee every opportunity to concentrate on what they want to say. The interview is not “live” so we can edit out what is redundant.

We recommend that you don’t over prepare. Don’t write a script, merely note down bullet points of what you want to say in order of importance.

Dress: Think about what you want to wear and please avoid tight stripes which will “strobe” on the screen as the digital camera struggles to deal with a close pattern.

Also remember that we’ll need to attach a small microphone to your clothes. Normally these are placed on a lapel, tie or between the buttons of a shirt or blouse. Please avoid tops that don’t have anywhere to attach the microphone.

Environment: The location of an interview is important. Often we are booked into a plain dull meeting room with no views, props or pictures to work with. The room often has poor acoustics. Please remember that the backdrop should reflect the topic under discussion.

Generally we like to work within an environment we can control, devoid of ringing phones, unexpected entrances and phantom drillers. Murphy’s Law states that someone will start using a hammer or a lawnmower the moment we seek silence so please think ahead.