The corporate brand can be an area of controversy. Some companies have a rigid policy with strict guidelines while others have business units “doing their own thing.”

In our experience brand guidelines can be developed with only print in mind and the rules have not be thought through for electronic media . Pantone colours, for example, do not translate into the same colour on screen and can vary dramatically between different monitors.

The screen shape of a TV or computer screen can also disrupt the set composition of print orientated guidelines and we have worked with several companies to modify the rules.

We are acutely aware of the need for programmes to conform to the corporate brand of our clients. Those responsible for its upkeep can rest assured that we will follow guidelines that are presented to us while providing feedback when appropriate.